Case History: 1. Tommy Moore teaches physics using the HumphreyLine yoyo. He demonstrates such phenomena as momentum, centrifugal force, gravity, tension, etc. Selling Ideas: 1. Yoyos are great attention-getters at a trade show, because they are an active, moving item, and will draw people into your booth. You can exchange a yoyo for their business card and you will have added a new prospect to your call back list! 2. HumphreyLine’s Glow in the Dark yoyo adds excitement to a night time event. Imagine trying to do yoyo tricks in the dark!! You can see the yoyo clearly, even on a dark night, and your skills will shine.
Case Histories: 1. The organizers of a mule rodeo in Central Oregon offered HumphreyLine’s SPF 30 Sunscreen lotion as a fund raiser for this amateur event. The label showed a cowboy riding a mule in a barrel race, and the tag line read, “Good Old American Fun Times.” The rodeo was held outdoors in 106 degree July heat, and no cloud cover. The people who used the sunscreen reported that they experienced no sunburn at all during the two day event. 2. A bank held a golf tournament for its business clients, and offered HumphreyLine’s spray sunscreen (SPF 30) as a gift to the players. The players said the spray sunscreen allowed them to keep their hands from getting slippery, and the sun protection was great. With a minimum order size of just 100 units, the bank continues to order custom labeled sunscreens for each outing it holds.
Selling Ideas: 1. HumphreyLine’s new pocket spray sunscreen (SPF 30) is perfect for people who travel. It fits perfectly in a handbag or pocket. 2. HumphreyLine’s new stick sunscreen (SPF 30) is great for quick sun protection without the mess. It will keep nicely in a golf bag or purse, and is odorless and non-greasy.
Case Histories: 1. Mary Kay’s Seattle area staged a golf tournament for its members, and selected HumphreyLine’s sun visor as a promotional gift for the players. 2. An Ohio bank gives a HumphreyLine sun visor to customers who open a new checking account, decorated with the bank’s two color logo. Used this way, the wearer makes the bank’s logo highly visible. 3. A South Carolina beach resort gives HumphreyLine sun visors to each guest, and the guests take them home as a memento of their visit. 4. A radio station in Austin TX used our amethyst visor imprinted in gold metallic in a summer promotion, and the visors were visible all over town.
Case Histories: 1. University of Iowa’s baseball team has a thirty-five game schedule, and the logo is yellow and white on a black background. HumphreyLine’s black 24 ounce cup was just the right size, and the college logo was printed in two colors on the front panel with the game schedule in one color on the back. The reorders for football and basketball came the following year. 2. Intel® needed a 32 ounce cup for a trade show, wanted a four color imprint with tight registration, and only needed 2,500 cups. HumphreyLine did a four color silkscreen imprint with nearly perfect registration, and the client was delighted. 3. A new film was coming out in two weeks, and the client needed 50,000 cups with a six color imprint to be in Los Angeles the day before. HumphreyLine took the order, did a pre-production proof, which was approved by the client, and the cups were printed and shipped within a week of receiving the order. 4. A major food company needed 7,500 glow-in-the-dark cups with a four color logo, two panels, and the lead time was two days. HumphreyLine shipped the order on time, and the client later reordered 35,000 cups. 5. The Race for the Cure® needed one thousand cups for a local event, and needed a three color imprint. HumphreyLine’s 16 ounce cup was the chosen size. The cup was printed with dark green and two shades of pink.
Case Histories: 1. Ocean Spray, Stop & Shop stores and the Women’s National Basketball Association ran a joint promotion for Ocean Spray’s sweetened dried cranberries, using HumphreyLine’s four color process decorated pint bottles. 2. Hardee’s Restaurants ran a special promotion at its stores, offering four color process HumphreyLine sport quarts and HumphreyLine flyers, each with an image of a double hamburger with cheese. Both items are made from FDA compliant food grade materials. 3. A bank in Columbus OH sponsored a professional soccer match, and promoted the event with 12,000 HumphreyLine sport quarts decorated with the images of four players, each in his own panel.
1. A chain of hospitals gives HumphreyLine pint sport bottles to each in-patient to monitor fluid intake. The pint bottle in “natural” color (no color concentrate) allows the fluid inside to be seen, and it is decorated with fluid ounce and cubic centimeter markings, along with the hospital’s logo. The bottles come with the straw and tip inside the bottle for easy assembly. 2. The San Francisco 49ers sponsored a reading initiative for Bay Area public school students, and used the HumphreyLine pint bottle to promote the idea. The bottles found their way into kids’ soccer bags, backpacks, and other places where they made impressions for months afterward. 3. Monster Energy, a new energy beverage company, used HumphreyLine’s black quart bottle with a two color logo to promote their product to their target market. 4. An exercise facility uses HumphreyLine’s clear quart to promote its activities. The clear bottle with a two color logo gives a nice, clean appearance. The bottles make continuing impressions wherever they go.
Case Histories: 1. Joe’s Crab Shack serves kids meals in HumphreyLine pails, and then the customers can go out on the beach and put the pails to work!! 2. Chicago’s Children’s Hospital used HumphreyLine’s # 107 pails for the mothers in the maternity ward. The pails and lids were decorated with colorful children’s drawings and filled with useful gifts…diapers, wipes, formula, nipple, and a book of suggestions for new moms. The mothers took the pails and gifts home. 4. Ace Roofing Company uses HumphreyLine’s # 107 pail as a gift to its sales prospects, showing an image of a leaky roof and the tag line: “Roof Repair Kit. Call Ace Roofing.” 5. The Marriott Hotel in Miami hands out HumphreyLine pails and red sand shovels to its beach guests. 6. A national coffee chain used HumphreyLine pails for a promotion of its pastries, and sold them as a package in the pail.
Selling Ideas: 1. Glow-in-the-Dark pails from HumphreyLine are great for Halloween promotions. Not only do the pails hold lots of candy, but they glow…like a lantern. The kids will never throw the pails away, and the client’s logo will be in the home for a nice long visit.
Case Histories: 1. A national title insurance firm used HumphreyLine’s rubber stamps to mark “Initial Here” on its closing documents, and gave the stamp to the clients as a memento. 2. A mall in Chicago used 70,000 Santa Claus stamps for a Holiday Promotion. 3. A town’s school board gave a “smiley face” stamp to its teachers to use in grading student papers.
1. A Parent Teachers Association in Vermont used HumphreyLine’s recycled pail for an Earth Day event. The pail was given to the local children to deliver literature on recycling methods to members of the community. The pail was imprinted with instructions on recycling in the home. 2. In California, the state assesses a tax on retail petroleum product sales to fund recycling education efforts at the municipal level. HumphreyLine’s recycled flyer served as a flying billboard for the City of San Mateo to get its citizens motivated to “Help Recycling Take Off.” 3. When Bill Clinton and Al Gore were inaugurated in Washington DC, HumphreyLine’s recycled yoyos were imprinted with the Presidential seal and given out to guests at an event sponsored by several groups advocating recycling.
1. A lady’s hair salon in Dallas gives each of its client’s a custom labeled HumphreyLine pocket hairspray. The label carries the salon’s contact information. A San Diego ladies’ shoe retailer uses the HumphreyLine pocket hairspray as a gift with purchase. 2. A cruise line has added the HumphreyLine pocket hairspray to its amenity kit.
Case Histories: 1. A company was planning a picnic for its 600 plant employees and families, and was looking for an all-American theme. They selected the HumphreyLine picnic kit because it was 100% made in America, it included everything they needed to serve the hot dogs and soda, and is looked like a fun item. The picnic was a smash hit with the employees and their families, and the client said it was the best picnic their company had ever had. 2. A catering service wanted a way to make it easy to cater outdoor picnics during the summer months. They selected HumphreyLine’s buffet kit because it included everything they needed, and all they had to do was lift it out of the box. Their employees loved the kits because they made the job so easy. 3. An investment bank was hosting a client event at a polo match, and the buyer wanted something “a little classier.” She selected HumphreyLine’s amethyst jewel buffet kit (she chose the fluted 16 ounce cup because it looked so much richer). Her managing director was very pleased with the response from his clients.
Case Histories: 1. A growing veterinary clinic gives HumphreyLine’s pet shampoo to its clients when they visit the clinic. 2. A chain of dog boutiques offers HumphreyLine’s pet shampoo as a gift with purchase.
Case Histories: 1. An Annapolis MD boat charter business gives its customers HumphreyLine’s glasses pouch as a gift. The pouch is made of neoprene, and IT FLOATS. The tag line is “Annapolis Marina…Unsinkable”. 2. Project Prom Program, a fund raiser for Meals on Wheels, used HumphreyLine’s card pouch on a clip. Local merchants joined together to sponsor the cards inside the pouches. By buying the cards in the pouch, recipients were able to contribute to the cause and get exceptional bargains from the participating merchants. 3. A bank used HumphreyLine’s card pouch in a credit card promotion. The pouch is designed to hold a standard size credit card (or driver’s license, or motel key) and clips easily on a handbag, jacket, or belt loop. 4. Hampton Inn gives HumphreyLine’s card pouches, decorated with the hotel logo, to its gold and platinum members as a “thank you”gift. 5. A university gives a card pouch to each entering freshmen for their electronic room key as a reminder of the importance of dorm room security.
Case Histories: 1. Looking for a trade show give-away with high visibility? A distributor showed a consumer products company HumphreyLine’s lip balm in a clip. The client arranged to have one attached to every name badge lanyard, so every show attendee was advertising the client’s logo at the show. 2. A major ski resort includes HumphreyLine’s lip balm in a clip with the lift ticket. It clips onto the parka, and the skier/snowboarder will always know where the lip balm is. Great advertisement!!
Sales Ideas 1. HumphreyLine’s lip balm in a clip is a great way to carry your client’s message. This item is ideal for outdoor use, and the neoprene sleeve can be clipped to almost anything, from a golf bag, to a handbag, to a jacket pocket.
Case Histories: 1. A national insurance agency offers its agents HumphreyLine lip balms to give to their clients. 2. The local dentist bought 100 custom-labeled HumphreyLine lip balms for his patients, including his office address and contact information. Two weeks later, he ordered 500 more because the demand was so strong. He said he had never seen anything like it…everyone loves the lip balm!! 3. At a Trade Show for camping equipment, HumphreyLine lip balms were given out to show attendees in return for a business card. The people at the trade show loved the texture and flavor of HumphreyLine’s lip balms, and the vendor gave out a gift that will stay with recipients for months. 4. A movie company needed 7,000 lip balms for the debut of its new film on the coming Monday evening, decorated four color process. The order came in on Wednesday, and the art followed Thursday morning. HumphreyLine ran some pre-production proofs, and sent them overnight for approval. The client approved the proof on Friday morning, and HumphreyLine printed and applied the labels and shipped the order complete on Friday afternoon for Monday delivery in Los Angeles. The promotion was a success.
Sales Ideas: 1. HumphreyLine lip balms are great for outdoor activities, including beach time, tennis, golf, sailing, and other summertime events. In the winter, with the cold and dry air, lip balms are perfect for preventing chapped lips, and will keep your lips feeling moist and comfortable. In office buildings in the winter, when the heat is turned on, the air gets very dry…another reason to have your custom labeled HumphreyLine lip balm handy. 2. KITS…think about using the HumphreyLine lip balm in any of our personal care kits. Or just make up your own kit, and we will be glad to put it together for you. Think about combining our lip balms with a sunscreen and aloe gel for outdoor activities (golf tournaments, ocean cruses, beach clubs, etc.). HumphreyLine will imprint each item with your client’s logo, and will decorate the package as well.
Case Histories: 1. A radio station wanted an eye-catching promotion, and settled on HumphreyLine’s amethyst 16 ounce fluted cups imprinted with gold metallic ink for outstanding opacity and color. The color contrast was beautiful, and the client reorders regularly. 2. An alcoholic beverage company wanted to use HumphreyLine’s diamond 16 ounce smooth cup, and specified the PMS color of the ink. HumphreyLine’s plant manager recommended a darker color ink due to the lack of color in the cup. Samples with both ink colors were printed and shipped overnight to the customer. The customer called back and thanked HumphreyLine’s plant manager for saving his promotion. 3. A Virginia fraternity was holding a homecoming party for its alumni and wanted something special to commemorate the occasion. They saw HumphreyLine’s 24 ounce fluted jewel cup in their school colors, and placed an order for 500 cups. 4. An investment banking firm was hosting a client picnic and needed something a bit more opulent. The distributor showed the buyer a HumphreyLine jewel picnic kit, including three logoed jewel items: the 9 ¼” flyer, the 16 ounce stadium cup, and the sun visor (UV inhibitor added), assembled with a nine inch paper plate and the knife, fork, spoon, and salt and pepper. The buyer was so impressed with the look of the kit that she placed an order for 1,200 to be delivered in ten days.
Case Histories: 1. The local operation of a national bank celebrated a customer appreciation day with a golf tournament, best ball, scramble format. The distributor showed the client HumphreyLine’s spray sunscreen (SPF 30) with all natural insect repellent (item # 338). The golfers said they did not suffer sunburn, and the mosquitoes kept their distance on the course. 2. A summer camp for girls aged 10 to 15 wanted a logoed gift item for their retail store, and selected HumphreyLine’s new pocket spray insect repellent. The packaging was one of the great appeals, and the fact that the spray did not contain DEET was key to the sale of 650 units. 3. Matt’s Guide Service, an Oregon fly fishing guide business, wanted an insect lotion that would not contaminate the environment with DEET, and yet something that would work for his clients. He settled on HumphreyLine’s all natural insect repellent lotion (item # N633) and found it was very popular with his clients. 4. A pro golf tour was coming to town, and the sponsors were looking for something unique as a promotional item. It had to be useful, and had to cost less than $5.00 each. One of the sponsors, a locally-owned chain of seafood restaurants selected HumphreyLine’s one ounce all natural insect repellent spray (item # N613).
Case Histories: 1. Cape Cod Potato Chips ran a summer promotion using HumphreyLine’s unique four color process flyers, offering them with each purchase of a bag of chips. 2. Hardee’s Restaurants offered its customers a choice of either HumphreyLine’s bottles or 9 ¼” flyers, each decorated with a four color process image of a double cheeseburger with lettuce, tomato, and red onion. 3. The American Museum of Natural History used HumphreyLine’s four color process flyer to show a variety of tropical plants and animals in its museum store. They reordered twice within six months, due to unexpected demand. 4. A national beer company ran a summer promotion with its logo in four color process on the HumphreyLine flyer.
Case Histories: 1. University of Michigan’s 25th class reunion bought 2,500 HumphreyLine flyers for their picnic to use as a serving plate and several old fraternity groups started competitive Frisbee® contests. 2. PPAChicago’s family day combined a picnic and tickets to watch the Schaumburg Flyers baseball team play the Joliet Jackhammers. Even though the Jackhammers won the game, HumphreyLine flyers were thrown into the stands as giveaways. 3. A public school held an outing to celebrate the end of the school year, and gave out HumphreyLine flyers decorated with the school colors. The school yard was alive with flying disks, and at the end of the picnic, all of the HumphreyLine flyers had been taken home as souvenirs. 4. 300,000 units of the 5” glow-in-the-dark HumphreyLine flyers were packaged with a CD for the release of a Halloween movie.
Selling Ideas: 1. Because HumphreyLine flyers are made of food contact safe resins, restaurants use them for take-outs, with a paper plate inserted. 2. HumphreyLine #105, #50, #30 and all glow flyers are PET SAFE. Dogs can make teeth marks in the plastic, but the flyer will not shatter and potentially choke the dog, and are often used to promote pet stores.
Case Histories: 1. Bank tellers and retail clerks who work with cash on a daily basis, are handling one of the most contaminated elements in our society…paper currency. With hand sanitizers, these employees can sanitize their hands while they work. 2. School districts in Texas and Rhode Island require students to bring their own hand sanitizers to class with them. 3. A hospital used HumphreyLine’s hand sanitizers as gifts to their patients. These were also sent to doctors’ offices; enough for the doctors and their staffs. Big hit…Fun!
Selling Ideas: 1. Hand Sanitizers are ideal as trade show giveaways. Just think about how many hands we touch in these environments, many of which have been in recent contact with germ sources. 2. HumphreyLine’s pocket spray sanitizer is perfect for the traveler’s handbag or shirt pocket, and is available with an assortment of cap colors.
Published Studies: 1. Recent research studies published in leading medical journals, demonstrate that using alcohol-based hand sanitizers is associated with a reduction of reported illness. One such study, published in PEDIATRICS Magazine, found that use of an alcohol-based hand sanitizer showed a reduction in the transmission of respiratory illness in families with children in day care. The research included studies of 208 families in the Boston area, with at least one between 6 months and 5 years old enrolled in day care. Children frequently contract respiratory and gastrointestinal illnesses in day care settings, and then may infect their families with the illnesses through hand contact at home. 2. Recent results of outcome studies show decreases in absenteeism due to illness following the implementation of a hand hygiene program using alcohol-based hand sanitizers. In a study done at Federal Express, a 21% reduction was found. In a study of elementary school students, a drop of 51% was recorded. And among students in university residence halls, research found a 40% reduction in absenteeism due to illness.
Case Histories: 1. A video game manufacturer used HumphreyLine’s 5” glow-in-the-dark flyer as an on-pack promotion for its latest space travel video game. 2. A credit union promoted its new children’s savings accounts with a HumphreyLine glow-in-the-dark pail, decorated with its logo and the motto, “Brighten Your Child’s Future.” 3. For Halloween each year, the Queen Mary in Long Beach, CA hosts a fireworks display, and uses HumphreyLine’s glow-in-the-dark stadium cups, decorated with a four color offset imprint.
Selling Ideas: 4. HumphreyLine’s glow-in-the-dark yoyo offers a new challenge: doing yoyo tricks in the dark!! 5. HumphreyLine’s 7 ¼” glow-in-the-dark flyer is perfect for night games of “Frisbee® Golf.”
Case Histories: 1. Doctor Bruce, the optometrist, wanted an inexpensive promotional product to hand out to his patients, and selected HumphreyLine’s one ounce glass spray. His patients reported that their glasses had never been so clean, and that there was no streaking at all. 2. A software supplier specializing in application packages for sales people, included a HumphreyLine glass cleaner as an on-pack promotion for their latest version.
Case Histories: 1. The local dentist gave her patients HumphreyLine’s pocket breath spray with the tag line, “Never Leave Home Without Me.” 2. A retailer gave away a HumphreyLine breath spray to each of its employee. The item is small enough that it can be discreetly stored at workstations, or in purses or jackets.
